According to a report of data.ai , a data AI company, average time spent by Indian people on mobile in 2019 is somewhere between 3.7 hours to 4.7 hours in 2021 and will be around 4.5 hours per day in 2019. With each year mobile users are increasing and more people are engaging in the web world through mobile.
Businesses are expanding their web services through developing mobile apps for their businesses. The significance of mobile app development is perceptible and the mobile phone industry is increasing rapidly now.
Why mobile app development?
Having a website is not enough nowadays and your competitors are constantly focusing on bringing something new to the table everyday to increase their brand awareness through any mode of advertising or business strategies. Mobile apps are beneficial as they increase brand trust among the target audience.
Shopping apps, food apps, travel or transportation apps, banking apps, payment apps and social apps are some of the common apps found in every person's mobile phones. This means customers are getting more engaged with respective apps through frequent notifications consisting of events, offers and other marketing strategies used by businesses to increase customer engagement.
Engaging your target customers through your business app is highly beneficial for constant engagement.
Increase in brand awareness and accessibility
Mobile apps can be the best way to convey your services to the target customers. Through an app you can introduce your latest offers, discounts and events as well. Customer trust and engagement in any business is essential for a business in order to increase growth of their sales.
Android or iOS app
The leading mobile operating system is android and has currently captured 70% of the market. Talking about the iOS operating system, it accounted for around 25% of the overall market.
Developing a mobile app which is preferable for both android and IOS users is possible now and business owners are focusing on developing the same.
Highlight Specific Services
Mobile app allow you to highlight the service that you are currently offering to the customers. For example food delivery apps, healthcare apps, spa service apps and other service apps have online booking systems and online payment is also available. Push notifications are beneficial in such cases, as it allows frequent reminders of their bookings regarding the selected service. Both small and mid level businesses have benefited through service based apps.
Mobile apps can’t be ignored by any business whether it is small or big. Nobody can afford to lose the importance of such a platform which allows constant engagement from customers.
Mobile apps are now affordable !
A start up would think twice before spending money on developing apps. Since more people are engaged in digital presence , mobile app companies are offering an affordable range of mobile apps for startups. It’s better to start now then to regret tomorrow. Boost your business through mobile app development.
Early investment on mobile app development would increase brand awareness, loyalty and will generate leads in upcoming years depending upon overall digital marketing strategy.
Vasp technologies will help you choose the correct design or template for the mobile app which is suitable for your business.
Contact us now and get free consultation !