‘Vocal for local’ , basically the idea is to support local entrepreneurs and consume the local products in the long run to benefit both the consumer and the seller. This idea emerged during the covid-19 and our Prime Minister Mr. Narendra Modi started promoting and supporting local entrepreneurs across India.
Local businesses know very well that if they want to grow their business in the long run then promoting their brand is very important and the most affordable way is to build a business website .
How are websites getting popular among local entrepreneurs ?
In this digital ecosystem, where everything is accessible from a mobile phone, local entrepreneurs are focusing on building customer centric business websites . As nowadays websites serve as a first impression for your business.
A good UI/UX based website will not only engage customers but also it will get you more ROI in the long run. Websites have the potential to drag in unlimited traffic which you can’t even imagine.
Why are local businesses taking their business online through a website?
Local businesses know this fact that to stay in competition one needs to keep a keen eye on the market. Knowing your customers and their needs and delivering the same is a challenging part. However, online surveys has helped to crack this challenge in online platforms like websites and apps.
Through websites, one can see the analytic chart and audience chart. This would help the business owner to detect at which page or product the customer is getting more interested in.
Rongali : Pre Bihu Fair promoting local entrepreneurs
Fairs were organized in different states of India to raise awareness for local businesses. One such fair that was organized in Guwahati state of Assam is ‘Rongali’ . This fair was organized to raise awareness about local entrepreneurs of Assam.
Rongali is a one stop destination for budding artists and entrepreneurs
Multi Cuisine food exhibitions, paintings, local clothing styles, local handbags, nursery plants and organic soaps were seen at the fair.
One thing which was commonly seen in this fair is that 95% of the businesses have a website. One such example is putola.com store, a Guwahati based start-up which mainly deals with organic soaps, organic plants and cute ceramic potteries. The poster of their stall stated boldy “PUTOLA.COM” , which attracted most of the customers there. Even I searched for their website.
Along with offline exposure they generated online traffic as well.
Pros of having a website
Having a websites means you are giving your business online identity. Since, now almost every state of india is promoting “Vocal for local’ concept. Having a website for each business will also aid in economy in long run.
The cost of simple informational websites is very low but it has potential to do more than attracting traffic. Websites are just a way of investing less and getting more return.
- Online Exposure
- Market expansion
- Insights and Analytics
- Affordable
- Long term ROI
- Online Advertisement
- Online Customer Service