Ecommerce is the best way to shop nowadays. And AR helps in providing the contextual information which helps in removing the contextual barrier. Augmented Reality (AR) is different from Virtual Reality as AR can be optimized in the presence of reality. But Virtual Reality (VR) takes you to another 3D world. It gives the feeling that the world you are viewing using 3D Gadgets is totally real. AR is related to the real world and the users can take the benefit from AR with the help of smartphones only. Business owners nowadays use an AR app to give a 3D view of apparel or furniture. And therefore, the buyer gets a thorough idea of the product. Above said that Vasp Technologies the best Software Company in Guwahati have experienced developers who can build Apps that are tailor-made and can be customized later on also. These Apps can help a School grow and a business as well. Cargo Connect and Desalite Connect are two Software made at Vasp Technologies.
1.Marker-based AR.
It uses a camera to examine a particular product and it provides all-around information about a particular product. When the owner uses an AR app on an android device, the app helps to transform the image or “marker” into a 3D image. The benefit is that the user can rotate the product, zoom in and get a thorough knowledge of the product.
2.Marker less AR.
Unlike the virtual world of VR, markerless AR does need a different virtual world. They can place the “marker” anywhere they want.
3.Location-based AR.
It helps to use even a geographical location that displays in digital content.
4.Projection-based AR.
It is nothing but synthetic light which can be seen on the physical surfaces as well.
Augmented Reality Technology is really taking the market to a different era. Without even visiting a particular shop, you can the whole information of the product. And that helps to shop better than ever.
AR Firms are making records now in the market. A few of them are:-
1.Global AR Advertising revenue- It grew to a business where it grew their business of $1.41 billion in the year 2020.
2.AR research firm projects- It is estimated that the advertising revenue can top up to $ 8 billion at the end of the year 2024.
3.eMarketer- In 2020, it was estimated that almost 43 people will use it and that will be almost 21% of Social network users.
And the availability of AR and VR will be more in use after the 5G Connection.
Use of Augmented Reality in boosting Ecommerce Businesses
AR gives the comfort to the customer to use the AR app from their home. And they can shop for their favorite product by thoroughly examining them.
1.Virtual try-on solutions.
Many eyeglass company, Cosmetics Company (lipstick), and Clothing company provides the option to try the product. It scans your face shape or body shape and fits accordingly virtually. Because everything that looks good on the website or mannequin might not look good on you.
2.Preview placement.
You might buy furniture and it might not go with your room or the curtain you bought. And you can’t return it as well. What will you do? But with the preview placement, you can avoid such incidents. And you can place a virtual image of that product in your living room and see what the product will look like.
3. Interactive user manuals.
Graphical arrows and anime on the text There are products like electronic gadgets or appliances that might be very new to the user or maybe the latest in the market. With the help of interactive user manuals, a user can easily understand the procedure. As it consists of graphical arrows that will direct the user on how to run that particular product. And anime can also be added to the text which helps in better understanding.
4. Social media filters.
Everybody loves a personalized filter and if a fan sees their favorite brand filter on Instagram. They will definitely use it. And in that way, it will increase the popularity of a brand.
The benefits of AR:
It helps a store to gain popularity and grow even more. The customers can enjoy their outfits virtually. The customers will be more engaged with your website and they can try 100 designs in just a click. And Covid still moving around us, it is still believed to be clever to boycott crowds. And who doesn’t want to try new technology? It is a vibe to buy something with the help of AR technology. And as usual, it will reduce the return rate. And definitely, it will save time for both the retailer and the customer.
Understand Business Better: - After the AR use, customers will be buying a particular product and it will give the knowledge of customer demand. And it will be clear to set the business objectives to increase sales.
Technology has taken the world to another level. In Japan, it has restaurants where only plates are scanned and billing is done in that way. You can also view images of food before buying it.
Above said that it helps a business to grow in a rapid manner. The customer can “touch” the good things before buying them. This will also optimize the supply chain and it will be appealing to the new customers as well. The Best benefit is that it will increase brand awareness and will provide transparency before buying anything. And it will intensify the customer-product connection. And as E-commerce is the new way of shopping, therefore using AR apps will definitely benefit the owner of the business.