E-commerce websites are becoming very popular nowadays. Sitting at home or office and using these shopping websites or shopping apps has made everyone’s life easier. Firstly, we get a lot of choice depending upon our budget and second we get to see the review of each product before buying. Also, it’s great to see even local sellers have their own ecommerce website and also listed their product in amazon and flipkart.
What is Ecommerce Website ?
Ecommerce websites or shopping websites are like a shopping store experience in digital format. Suppose, if you have a furniture shop, people will come to your store to look at your product and based on that they’ll make their decision. But that has limitations right? Having an ecommerce website breaks the possibilities of attracting millions of people. Amazon doesn’t have a physical store for products, they deal with sellers and sell their own product online. It’s one of the best ecommerce websites in the world.
Ecommerce websites cleverly try to engage the customers though loops of similar products. There are many ways of engaging customers online and some of the elements are listed below
1) Home Page
Your landing page, that is your home page is the most important element of the e-commerce website because it serves as the first step of engagement. Showing some unique and attractive features will instantly attract the visitors. Categories of products, frequently bought products, most reviewed products can be shown in the home page.
2) Product page
This page holds the second position in priority after home page. Having a dedicated product page which shows product photos, descriptions, reviews, ratings, stars and related products would give visitors better information on the product.
3) Similar Products
Cross - selling is another way of selling products. This can be implemented through showing similar products that might interest potential customers.
4) Review section
Most of the visitors look for reviews before deciding on the product. So, letting customers put reviews under the product page would help both ways. Customers can decide whether to buy the product or not and you can improve the product depending upon the negative reviews.
5) Favorite Section
Customers do not always have a budget for everything they see on the internet. In such a case, allowing them to shortlist their products under one section would help them to buy the product in future.
6) Add to cart Section
Customers are very much familiar with this section. As it allows customers to put multiple products in their cart, for which they can pay later.
7) Choice of Payment
You should always give flexibility to your customers while accepting payments from them. Most of the companies accept payments from Visa and mastercard but what about accepting payments from net banking, paypal and other mediums? You can also include logos of such payments in order to make customers understand accepted payment methods.
8) Blogs
Blogs are an important element of your website if you want to provide information on certain products and it also helps in constant engagement. It's a proven fact that blogs help in ranking your website.
9) About Us
This section would help customers to know about the company, company’s vision and other important information.
10) Return Policy
Return policies are subjected to companies return policies and depend upon the business demands. However, if you have one then showing it through your website would help customers to return the distorted products.
11) Social Buttons
Social media is a powerful tool when it comes to advertising your products for free. Generating awareness of your brand without any cost would help in customer engagement.
12) Option for guest checkout
Many times, it happens when we visit a website , our eyes just get glued on some product but buying that product requires us to sign in first. Putting an option for guest buyers would help them and you as well.
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